Web application Redesign: "Flight Expert" Trip Search and Booking
Flight Expert is a leading online travel agency in Bangladesh, founded in March 2017. It offers a wide range of services, including flight bookings, hotel reservations, and exclusive travel packages. With affiliations to over 500 airlines and 900,000 hotels worldwide, it provides a convenient platform for travelers. Known for its affordable and diverse travel options, Flight Expert caters to various budgets and operates primarily through its online portal. Additionally, the company offers a B2B platform, allowing other businesses to book flights and accommodations. In 2021, Flight Expert was acquired by Evaly, following significant growth and an expanding customer base.
The Project and Background
Being one of the most respected online travel booking services in Bangladesh, the Agency faced a number of challenges despite its established reputation. The flight booking service, central to its business, was causing user dissatisfaction, impacting engagement and conversion rates.The objective of this project was to redesign the Flight Expert platform, making it more intuitive, visually appealing, and user-friendly to meet evolving customer expectations.
My role
I was brought on as a freelance web UX/UI designer for this project through a referral, working remotely in collaboration with Flight Expert's in-house design and development teams.My role was to completely redefine and reshape the user experience, starting from research and extending to the final visual designs. I began by analyzing data and statistics provided by Flight Expert, conducting user research, interviews, and usability testing. The key findings were:Information Architecture: Needed reorganization for better accessibility.
User Journeys: Required enhancement to offer a smoother, more intuitive experience.
Design Elements: Needed user-centered design principles for cards and filters.
Transparency: Service information needed to be clearer and more detailed.
Session Timer: Essential to inform users of the session duration to avoid timeouts during booking.
After gathering these insights, I worked on creating a design system, building wireframes, designing the interface, creating prototypes, and finally handing over the assets to the development team.
Methods and Technology
Interviews were conducted using tools like Microsoft Teams. Given that the majority of users preferred browsing the site on mobile, I adopted a mobile-first and agile design approach. I broke the design process into several phases, starting with ideation, storyboarding, and mapping out the user journey.Once the conceptual phase was complete, I created the design system in Adobe Illustrator and transitioned to Figma for wireframing, layout creation, and final design work. Web banners and images were edited using Figma as well.The design process was iterative, focusing on individual elements like cards, filters, and banners. This step-by-step approach allowed us to save time and easily make small adjustments as needed. I then designed the core pages, such as the homepage with three main sections: Flights, Hotels, and Visas. Following the user journey roadmap, I worked on the search results, selection process, booking form, and payment system. This approach was replicated for the remaining pages.Both mobile and desktop versions of the site were designed and subjected to A/B testing. Prototyping was done in Figma, and I later collaborated with the team on HTML and WordPress implementation using Divi. The site was made responsive for tablets as well.A full UX case study can be found here.
Methods and Technology
Interviews were conducted using tools like Microsoft Teams. Given that the majority of users preferred browsing the site on mobile, I adopted a mobile-first and agile design approach. I broke the design process into several phases, starting with ideation, storyboarding, and mapping out the user journey.Once the conceptual phase was complete, I created the design system in Adobe Illustrator and transitioned to Figma for wireframing, layout creation, and final design work. Web banners and images were edited using Figma as well.The design process was iterative, focusing on individual elements like cards, filters, and banners. This step-by-step approach allowed us to save time and easily make small adjustments as needed. I then designed the core pages, such as the homepage with three main sections: Flights, Hotels, and Visas. Following the user journey roadmap, I worked on the search results, selection process, booking form, and payment system. This approach was replicated for the remaining pages.Both mobile and desktop versions of the site were designed and subjected to A/B testing. Prototyping was done in Figma, and I later collaborated with the team on HTML and WordPress implementation using Divi. The site was made responsive for tablets as well.A full UX case study can be found here.
Browse more projects
Let's Connect!
Feel free to reach out to me if you're interested in discussing potential employment opportunities.
